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1:17 privacy warning regarding youtube video 

3:18 Adi specializes in blitzscaling 

5:10 start today’s topic, paid ads are more than just facebook and google ads 

5:50 people like facebook and google ads for advanced targeting features

6:50 niche product example that benefits from other forms of paid ads

8:15 good fact sheet source for targeting ads from pew research: https://www.pewresearch.org/internet/fact-sheet/social-media/

9:39 what is ad fatigue 

11:17 notice when you have exhausted an acquisition channel for the time being 

14:18 SEO is always important 

15:16 if paid ads are not increasing purchases after a week or two it’s time to step back and see what is wrong 

22:30 if you have everything in check but the paid ads seem a bit expensive move to a different customer acquisition channel 

24:51 midlife crisis hour for impulse products 

28:00 golden hours for ads vary depending on product and some change constantly 

28:46 how to do re-marketing with paid ads after email campaign 

29:30 if you can engage with your paid ads then responding to peoples comments on the ads can bring the price of the ad down 

31:03 if competitors leave negative comments just delete them don’t engage 

32:03 social media algorithms detect product placement in posts and lower the amount of people that see that content, to compel you to purchase ads for those posts

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