How to choose the right logo
There are countless opinions on what constitutes the perfect logo design. As someone who looks for the path to the fastest growth, I don’t really like to spend loads of time building brand awareness and trust for an elaborate design, when I can choose a design that follows this strange list of tricks that make people trust a new brand faster:
- As I mention in “How to choose the right company colors“, your “30-color” should be in the same arena as the rest of the companies in your industry. Checkout my Pinterest board on the Psychology of colors for help.
- Choose an animal, simple or symmetrical logo. For whatever reason, we humans, trust these logos faster.
- If you want a pro to design your logo for you, I like this company because they save you loads of time designing the logo, business cards & all business related stationary.
- The budget friendly place to look for a logo is on Fiverr.
Apps to help you DIY:
PS: this company has an option to include your first batch of business cards with their designs.
Place it on business cards
The Logo Company has the great bundled offer I mentioned earlier, they will design your logo and business stationary all for you.
But if you are committed to designing your own business cards, Envato Elements (my favorite design & plugin platform), has a few hundred templates to help you get started. If you’d like to browse a mood board before you decide, checkout this Pinterest board.
Regardless of who designs your cards, this list of general rules should be followed:
- The logo NEEDS to be on the cards
- If the target market is over the age of 50, the font should NOT be smaller than 20px and the colors are light & neutral (this rule doesn’t apply when targeting a younger demographic).
- If you want people to connect on LinkedIn or perform some other action, drop a QR code onto the back of the business cards.
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