The Four Question Framework
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This helps you to focus on creating one lead magnet that will work very well because it focuses on one target market.
You should answer & share these four questions at the start of each lead magnet project.
Often times a lead magnet fails because the creator is unable to answer all four questions.
If you do not know who you are writing for, how do you know what to write?
If you do not know where they are online & offline, how will you send them the free lead magnet?
If you do not know which bait to use, how will you create it?
If you do not know what outcome they will pay for, how do you know what to upsell them after they have read the lead magnet?