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Storytelling



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The Perfect Speech Formula

How do the most powerful storytellers, the most respected leaders, get the attention of an audience within 15 seconds?


1. The Personal Parable

When someone sits down to hear your speech, they’re busy. They have 1000 things going on and their attention is split in one million directions.

The most widely respected leaders start with a story. The story must be emotional.
Here is one example:

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