Resource Portal: increase your LTV & SEO at the same time
What is it?
A resource portal is literally a blog laid out with a category grid. How does this differ from a blog? When you organize your blog posts into 4-16 categories and make a pretty web page showing each of these categories, people place more value on the content.
Here is an example:
Take action:
- Scroll through your articles, white papers or blog posts and break them up into categories.
- If you are not skilled with graphic design work here is a trick to make those pretty looking tiles:
- Go to Envato elements & grab their unlimited license (you’re about to get your money’s worth).
- In Envato look up powerpoint presentations that match your color palette and download a few.
- Next, while still in Envato look up high quality images to set as the background of each tile (like the example above).
- Then open the powerpoint templates and look for one slide that allows you to quickly make nice tiles like the example above.
- Use this slide & the images to make your tiles. Take screenshots of each tile.
- Save each screenshot as the name of the category (for SEO purposes).
- Use the images to create a nice looking resource portal.
- Send an email to all of your customers inviting them to visit the new resource portal.
BONUS: If you sell a complicated product, creating a resource portal like this for your prospective buyers can increase your CAC & SEO too.
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