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In the physical world, QR codes & short URLs can help us bring people online so that we can:

  1. Easily track a client’s GCR and
  2. Collect data (with tools like these) to analyze consumer behavior.

When I first started suggesting the use of QR codes & short URLs to clients in 2013 many were skeptical. Now, after Covid propelled businesses to use QR codes to “stop the spread”, consumers have finally become accustomed to the process of snapping a QR code to complete an action.

Here are a few examples of what this looks like:

Take action:

  1. Start with ONE. Select one place to add the first QR code (here are a few examples).
  2. Chose a clear and strategic destination for the QR code. If it leads visitors to a landing page, what is the clear and concise goal will the person be able to achieve when they open the URL? [Remember they are on a phone in a physical place, you want the experience to be quick & rewarding. This is not the time to share a link to a 50 page e-book.]
  3. Make sure that your data collection tools are setup on the URL that the QR code leads to.
  4. Now that you have a clear purpose for your QR code, it is time to create it. You can use a QR generator like: qr-code-generator.com (H!nt: some apps let you change the color & shape of the QR code, others do not).

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