Stage 1: Totally New to Marketing

Totally New to Marketing

Here is the one thing you need to know right now:

Marketing’s purpose is to make money.

That’s it.

➡️ A startup that wants rapid growth will invest 30% of their revenue into marketing.

➡️ A company that wants steady growth will usually invest around 10% of their revenue into marketing.

Your first career goal, if you want to be a well-paid, powerful marketer, is to learn how to use marketing to make money.

The Elite Startup’s Marketing Toolkit™ helps you learn the 5 marketing pillars every easily growing company, is built on. Without these 5 pillars, growth will be random, unpredictable and scarce.

You cannot build an epic marketing career on random, unpredictable and scarce results. That is why I suggest you start with The Elite Startup’s Marketing Toolkit™.

If you don’t know me, you may want to look at a few of the things I’ve done to better understand why I know what works and what doesn’t, I:

Grew a Spanish fashion company by more than 4200% in just 9 weeks (yes, we went international).
Used a go-to-market strategy that sold 40% of an Italian fashion company’s inventory on opening day.
Worked on guerrilla marketing projects for: Porsche, Whole Foods, Target & Disney.
One of the few marketers to ever match Steve Jobs’ record of doubling sales for an entire Apple sales channel in just one year, without increasing the marketing budget by even $1.
Built an international media company, to stream on 14 platforms for an international audience of high net-worth individuals baed in 36 countries.
Built an international marketing software company, trusted by 3000+ startups and marketing agencies throughout 59 countries.
Worked & traveled throughout 48 countries.

The Elite Startup’s Marketing Toolkit™ teaches you how to do what I did to get those results for my clients and companies. No excuses, no guilt, no fluff, no B.S. Just use each toolkit to see results.

Click the image below to take the first step in your marketing career.

Stage 2: Marketing Specialist

Marketing Specialists

Marketing specialists are those who specialize in either:

Marketing on a specific channel, such as YouTube, TikTok, or LinkedIn, OR
A particular marketing tactic, such as LinkedIn lead generation or shop-able pins on Pinterest.

Why is this dangerous? Your career can end at any moment.

Do you remember when Facebook changed their algorithm and two multimillion dollar startups both died because they couldn’t figure out how to survive one change on Facebook?

I worked with one of their execs at a medTech company years later and he was still haunted by how quickly the $90,000,000 company had crumbled.

These (and many more like it) died because no one in the company knew how to quickly leverage other tactics on other marketing channels.

Now do you understand why your goal as a specialist is to start thinking like a marketing strategist as soon as possible?

Marketing strategists don’t only know how to adapt quickly to changes in social media algorithms. This ability is a key reason why strategists earn far more than specialists. Strategists also work across multiple marketing channels, which doesn’t just make their career more resilient to changes, it also means they are given teams of specialists to work for them.

If you completed The Elite Startup’s Marketing Toolkit™ that we suggest to new marketers (in Stage 1), you’ve actually leap-frogged over “specialist” and can skip to Stage 3 in your marketing journey. This is because, by working your way through everything in that toolkit, you’ve learned how to build a company on a firm foundation that is resilient to the changes that often kill a specialists career.

If you skipped Stage 1, keep reading because you are now in Stage 2 of your marketing journey.

A marketing strategist is the marketer who knows how to use multi-channel marketing to bring faster growth to a company (strategists are also usually the ones in charge of a group of specialists).

To learn how to think like a strategist:

Open up The Molo9™ Marketing Brain. It was built by a marketing strategist FOR marketing strategists.
Using 6 facts about the company you work at, the Molo9™ Marketing Brain will teach you how to:

3. I suggest going in order. Start with the first goal. When you click on the goal name above, it will bring you to a page with my recommended strategy. A strategy is a specific combination of marketing tactics that lead to better results when they are combined. Complete each tactic to see how the full strategy has a greater impact on the company you work for (than one individual tactic would). If you have questions, attend one of our free live Q&A sessions here.

For Specialists Wanting to Freelance

What if you don’t want to become a strategist and instead want to use your new found knowledge of marketing strategy to become the highest earning specialist in your niche? Then just follow this path.

Apply what you learned from The Elite Startup’s Marketing Toolkit™ to your own freelancing practice so that you can cut through the noise on platforms like UpWork, LinkedIn and Fiverr.
When you need to improve a certain KPI such as customer retention, use the marketing brain for meeting your own companies goals.

Stage 3: Marketing Strategist

Marketing Strategists

The Molo9™ Marketing Brain was built by a marketing strategist for marketing strategists.

If you are a marketing strategist, you know how to combine different marketing channels to maximize ROI (you do not run around claiming that every company needs to be active on Quora, because you know that is not accurate, and we ALL know that’s exactly what a rookie Marketing Specialist would do).

Strategists use The Molo9™ Marketing Brain (which is customized based on a unique business profile) to quickly pull up the correct marketing strategy for each new product and client.

Choose a goal below to get started:

Marketing Strategists Who Lead Large Teams

If you are a strategist who leads large teams you’ll love how I built the Marketing Brain to make it easy to print off and assign tacitcs to your team of junior marketers, so you can spend more time on the work you love and less time on teaching the marketing basics over and over again.

This is how it works:

Use the Marketing Brain to get your initial strategy, then
Click the “learn how” button next to any tactic in the strategy.
Print off that quick guide, add your own notes and hand it to your junior marketer to implement.

It is that easy.

Marketing Strategists Ready to Freelance

If you do not know how to price, package and sell marketing services to make $65,000 per client, we have an 11 Month Marketing Program, for you.

It teaches you how to package, present and complete five high-ticket marketing projects:

1. The $12,000 PR Project
2. The $15,000 Micro-funnel Project
3. The $10,000 Branding Project
4. The $8,000 Email Automation Project
5. The $20,000 SEO Project

This program is designed to transform you from a Marketing Strategist into a Fractional CMO and then an Agency Owner.

Stage 4: Marketing Directors & Fractional CMOs

Marketing Directors & Fractional CMOs

Marketing Directors & Fractional CMOs not only know how to weave together complex strategies to see growth compound rapidly, they also know how to get the maximize the ROI of marketing budgets and how to create high-performing teams.

If this sounds like you, you’ll love how the Molo9™ Project Portal allows you to manage projects and employees easily.

This is how you add one of the high-impact marketing project templates to your portal,
This is how you add your client to their individual project &
This is how you add employees to the parts of the project that they are tasked to work on.

If you do not know how to price, package and sell marketing services to make $65,000 per client, you’ll want to fill those gaps in your knowledge with this 11 Month Marketing Program.

It teaches you how to package, present and complete five high-ticket marketing projects:

1. The $12,000 PR Project (Week 1-6)
2. The $15,000 Micro-funnel Project (Week 7-16)
3. The $10,000 Branding Project (Week 17-28)
4. The $8,000 Email Automation Project (Week 29-36)
5. The $20,000 SEO Project (Week 37-44)

To make a total of $65,000 per client (with several of those projects leading to long term recurring revenue).

This program is designed to teach you how to apply your marketing knowledge to be a well-paid Fractional CMO.

Stage 5: Agency Owner

Agency Owners

Agency Owners have a team of marketers who help with the implementation of high-ticket, high-impact projects for multiple clients.

If this sounds like you, the Molo9™ Project Portal was built for you. It allows you to manage projects and employees easily.

This is how you add one of the high-impact marketing project templates to your portal,
This is how you add your client to their individual project &
This is how you add employees to the parts of the project that they are tasked to work on.

If you do not know how to price, package and sell marketing services to make $65,000 per client, you can use this 11 Month Marketing Program to fill in the gaps in your knowledge

It teaches you how to package, present and complete five high-ticket marketing projects:

1. The $12,000 PR Project (Week 1-6)
2. The $15,000 Micro-funnel Project (Week 7-16)
3. The $10,000 Branding Project (Week 17-28)
4. The $8,000 Email Automation Project (Week 29-36)
5. The $20,000 SEO Project (Week 37-44)

To make a total of $65,000 per client (with several of those projects leading to long term recurring revenue).

This program is designed to teach you how to transition to the role of well-paid Agency Owner.

Need to hire more marketers?

When you or your client need to hire another young & intelligent marketer for the team, we’ve got your back.

Instead of leaving you to comb the masses of clueless college kids that leave as soon as they start to get good at their jobs (we have all lived through this epic disappointment), we connect you to a fresh pipeline of marketing talent that is trained and ready to show off their superb skills on your next project.

How do we find these marketers? We track their progress and performance when they enroll in one of our masterclasses or the Elite Startup’s Marketing program. So we know that they’re smart, properly trained & ambitious, exactly how you like your new marketing employees to be 😉

Stage 6: Business Investor

Business Investors

Nearly every agency owner I know, turns into a business investor.

Here’s why:

They get tired of seeing others make all the money when they do all of the marketing work, so they decide to join party.

This is how it usually starts:

You buy or co-invest in a business that has terrible marketing.
Then you add in marketing systems, or make the new business a new client of your marketing agency.
Revenue spikes as a result of this and you either keep the company, or sell it for a nice fat profit.

But, why wouldn’t you do this after you’ve mastered the art of growing other peoples’ companies?

Some fear that they will join the growing number of companies that die shortly after they are acquired by new owners. That is fair, but we have seen consistent success for those who build their new company’s marketing team and systems using the robust Molo9™ infrastructure.

Tested in more than 3000 companies throughout 59 countries, Molo9™ makes creating, scaling & building high-impact marketing teams a breeze.

You can hire Adi Soozin to install the Molo9™ infrastructure into your company for you, or you can do it yourself like this:

Step 1

As a business owner, you want to own the business not spend every waking minute micro-managing new marketers. After you buy the new company, have your new marketing team complete The Elite Startup’s Marketing Toolkit™ to get that first post-acquisition bump in revenue. We initially built The Elite Startup’s Marketing Toolkit™ for the busy CTO whose exact request was “Look, I don’t understand marketing, so I need you to create something that allows me to make sure my marketing team is doing what they’re supposed to in order to meet these goals.” The Elite Startup’s Marketing Toolkit™ not only tracks your internal marketing team’s progress (for you to easily double check what they’ve done since your last meeting), it also guides them to build whatever is missing from the new company’s 5 key marketing pillars. This is where companies typically see their first spike in revenue.

Step 1b

If your new company has not hit $1,000,000 USD in gross revenue yet, you can enroll your new business’s manager in The Millionaire’s Accelerator to walk your company to this milestone. Whoever you choose to go through this program, can develop into your Lead Growth Hacker (an LGH is a marketing professional who can rapidly grow each new company after you buy it).

Step 2

Next, have your team use the Molo9™ Marketing Brain to improve the following KPIs for the company:

Step 3

Continuing with the goal of owning the business and not being a slave to it, we now go to the Molo9™ Project Portal. This allows you to easily track the team’s progress with high-impact marketing projects and keep them focused on marketing tasks that make more money.

Whenever you need to hire new marketers, let us know

We’ve got your back. You’re not stuck with clueless college kids that leave as soon as they start to get good at their jobs because we connect you to a fresh pipeline of marketing talent that is trained and ready to show off their superb skills on your next project.

How do we find these marketers? We track their progress and performance when they enroll in either the Elite Startup’s Marketing program and other masterclasses. So we know that they’re smart & ambitious, exactly how you like your new marketers to be 😉

Stage 7: Portfolio Owner

Portfolio Owners

After you buy one business that does well, you usually buy a second and a third and soon you have several. This is called a portfolio which is short for “portfolio of businesses”.

Portfolio owners keep doing what works:

You buy or co-invest in a business that has terrible marketing.
You add in marketing systems, or make the new business a new client of your marketing agency.
Revenue spikes as a result of this strategic marketing move and you either keep the company, or sell it for a nice fat profit.

If this sounds like you, you’ll love how Molo9™ makes it fast and easy to bring in and train an entire marketing team to all work toward your goal (growing your newest company).

Tested in more than 3000 companies throughout 59 countries, Molo9™ makes creating, scaling & building high-impact marketing teams a breeze.

You can hire Adi Soozin to install the Molo9™ infrastructure into your company for you, or you can do it yourself like this:

Step 1

After you buy the new company, have your new marketing team complete The Elite Startup’s Marketing Toolkit™ to get that first post-acquisition bump in revenue. We initially built The Elite Startup’s Marketing Toolkit™ for the busy CTO whose exact request was “Look, I don’t understand marketing, so I need you to create something that allows me to make sure my marketing team is doing what they’re supposed to in order to meet these goals.” The Elite Startup’s Marketing Toolkit™ not only tracks your internal marketing team’s progress (for you to easily double check what they’ve done since your last meeting), it also guides them to build whatever is missing from the new company’s 5 key marketing pillars. This is where companies typically see their first spike in revenue.

Step 1b

If your newest company has not hit $1,000,000 USD in gross revenue yet and the manager that you put through The Millionaire’s Accelerator to get your last company to $1,000,000 USD is not available (or able) to bring your newest company to this milestone. It may be time to pluck out an MBA graduate with a marketing background and assign them the title of Lead Growth Hacker (an LGH is a marketing professional who can rapidly grow each new company after you buy it). Their brains are uniquely built to be excited by the opportunity of serving as the LGH for each new venture you buy over the next 5-20 years. Critical success secret: these business-world unicorns tend to stay with you longer if you give them performance bonuses each time they grow a new company).

Step 2

After your company has passed $1,000,000 USD in gross revenue, your new marketing team can use the Molo9™ Marketing Brain to improve the following KPIs for the company:

Step 3

Once those core KPIs have been improved, your team is ready to use the advanced projects that are in the Molo9™ Project Portal. The Molo9™ Project Portal allows you to easily track the team’s progress with high-impact marketing projects and keep them focused on marketing tasks that make more money.