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How to choose the right fonts to maximize conversions



This is very simple, if people cannot read it, they will not buy it.

If my recommended vendor did not design your business stationary, then it’s time for you to choose a font set… and yes, I also created a Pinterest board to help you do this.

[elfsight_pinterest_feed id=”3″]

Quick side note: using Pinterest boards like the one above, have made working with an ever growing remote team exponentially easier for MD9.co. Feel free to use them as a reference with your own remote team.

So, if you decided to choose your own font sets, here are the general rules I follow:

  1. I don’t use custom fonts. You need to invest time into making sure that they load across every type of browser & mail client and when they do load, they can have a negative impact on your SEO as they impact your website’s load speed.
  2. Pick one font that is great for main headers.
  3. A second, thinner font for sub-headers.
  4. A third one that is easy to read, for body text.

If you want a bit more guidance, here’s a video on “how to choose fonts” created by a graphic designer who worked with big brands like Budweiser.

Tools to help with this:

  1. Test, compare, select and design with over 2800 web fonts at Type Tester.
  2. Here is “A Pocket Guide to Master Every Day’s Typographic Adventures”
  3. If you are hell bent on making more work for yourself, you can find custom premium fonts over here.
  4. If you’ve got enough on your to-do list and want to keep this simple, here is a list with samples of the 80 best free fonts for designers.
  5. Checkout & bookmark Google Fonts & Font Squirrel, you will most likely use both quite a bit throughout your entrepreneurial career.
  6. If you get totally stuck, call me.


This is very simple, if people cannot read it, they will not buy it.

If my recommended vendor did not design your business stationary, then it’s time for you to choose a font set… and yes, I also created a Pinterest board to help you do this.

[elfsight_pinterest_feed id=”3″]

Quick side note: using Pinterest boards like the one above, have made working with an ever growing remote team exponentially easier for MD9.co. Feel free to use them as a reference with your own remote team.

So, if you decided to choose your own font sets, here are the general rules I follow:

  1. I don’t use custom fonts. You need to invest time into making sure that they load across every type of browser & mail client and when they do load, they can have a negative impact on your SEO as they impact your website’s load speed.
  2. Pick one font that is great for main headers.
  3. A second, thinner font for sub-headers.
  4. A third one that is easy to read, for body text.

If you want a bit more guidance, here’s a video on “how to choose fonts” created by a graphic designer who worked with big brands like Budweiser.

Tools to help with this:

  1. Test, compare, select and design with over 2800 web fonts at Type Tester.
  2. Here is “A Pocket Guide to Master Every Day’s Typographic Adventures”
  3. If you are hell bent on making more work for yourself, you can find custom premium fonts over here.
  4. If you’ve got enough on your to-do list and want to keep this simple, here is a list with samples of the 80 best free fonts for designers.
  5. Checkout & bookmark Google Fonts & Font Squirrel, you will most likely use both quite a bit throughout your entrepreneurial career.
  6. If you get totally stuck, call me.



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