Getting Your First 100 Paying Customers
Some marketers out there are total cons who talk fast and sell well, but have no idea what they’re doing when it comes time to use marketing to make money. They kill more startups than they help and you often don’t realize you’re working with one of them until it’s too late.
We’ve built a very specific toolkit that guides you through the exact marketing projects and tasks that you will want to complete if your goal is to get your first 100 paying customers (btw, most people who complete the program included in this toolkit don’t just get 100 paying customers, they’ve gotten between €21,000 and $13,000,000 USD in gross revenue).
You can learn more about The Elite Startup’s Proven Path to Profit HERE.
If you decide to outsource any of your marketing at this stage, you can use our clear and concise outsource guides (included with your purchase) to make sure that you are getting exactly what you need and not a giant barrel of over-priced snake oil.
Getting Your Next $20,000 in Revenue
After you complete The Proven Path to Profit, you may notice a sudden stop in sales. This means that you have arrived at THE Chasm.
The Chasm is a marketing term that refers to one of the hardest obstacles that a young company will have to overcome.
Crossing the chasm with the skill of a serial entrepreneur really just comes down to your ability to follow a specific set of marketing formulas in a specific order. Out of order, these formulas will not yield the same results & many startups die because they decide to use cheap books or free articles on Google instead of a high-quality, high-grade, time-tested toolkits.
To help you traverse the chasm with ease, we have created this time-tested toolkit, it is called:
The Elite Startup’s Marketing Toolkit™
This toolkit includes the exact checklists, processes, guides, tricks and marketing tactics that I used to:
- Sell 40% of a luxury fashion brand’s inventory on their opening day.
- Grow a Spanish fashion startup’s sales by 4200% in just 9 weeks.
- Help a Silicon Valley “hacker house” reach maximum capacity in less than three months.
- Get a brand new real estate group to close more than $13,000,000 in sales their first year.
- Be one of the few marketers on the planet to match Steve Jobs’ record of doubling Apple sales across an entire sales channel in just one year (without increasing the marketing budget by even $1).
To learn more about The Elite Startup’s Marketing Toolkit™, click here.
Making Your First $1,000,000
While some startups will cross the million-dollar-milestone by the time they’ve finished everything in The Elite Startup’s Marketing Toolkit, others hate the lonely path of DIY marketing.
If you need to be in an active hands-on program with a cohort of Startup Founders that are facing the same challenges and unlocking the same opportunities at the same time you are, this is for you.
We created our own accelerator program, unlike others it does not take equity and instead only costs 1/10th of what most make in gross revenue by graduation day.
*For those who don’t hit the million-dollar-milestone upon completion, we do have a guarantee that you can read more about here.
Bringing the Best in House
By the time your company gets to $1,000,000 in gross revenue, you should have at least one marketer in house and be ready to bring in a few more to build your first marketing powerhouse.
While we have all seen that ridiculously high number of companies die at this exact stage (because they chose the wrong marketers, wrong marketing system or the wrong marketing projects). We have also seen consistent success for those who choose a different path.
Those who build their new company’s marketing team and systems using the robust Molo9™ infrastructure see consistent success through this transition. Tested in more than 3000 companies throughout 59 countries, Molo9™ makes creating, scaling & building high-impact marketing teams a breeze.
You can hire Adi Soozin to set your marketing team up with Molo9™ for you, or you can do it yourself like this:
Step 1 Working Together on Revenue Growth
We built the Molo9™ project portal for the busy CTO whose exact request was “Look, I don’t understand marketing, so I need you to create something that allows me to make sure my marketing team is doing what they’re supposed to in order to meet the next goal we’ve promised to investors.” The Molo9™ project portal not only tracks your internal marketing team’s progress (for you to easily double check what they’ve done since your last meeting); the project templates in the portal are very straightforward and equip the head of your new marketing department to follow proven processes that get your whole marketing team working together to grow revenue.
- This is how to add one of the high-impact marketing project templates to your portal,
- This is how to add your client to their individual project &
- This is how to add employees to the parts of the project that they are tasked to work on.
Step 2 Choosing the Right Strategies & Tactics
Next, you’ll have certain marketing employees tasked with improving your company’s Key Performance Indicators (KPIs). The Molo9™ Marketing Brain enables the head of your growing marketing department to easily view the right strategy for reaching critical marketing goals.
The Molo9™ Marketing Brain calculates and then teaches your employees how to improve the following KPIs:
Step 3 Finding More Amazing Marketers
Instead of leaving you to hire clueless college kids (they frequently leave as soon as they start to get good at their jobs), we connect you to a fresh pipeline of marketing talent that is trained and ready to show off their superb skills. How do we find these marketers? We track their progress and performance when they enroll in either the Elite Startup’s Marketing program and other courses. So we know that they’re smart & ambitious, exactly how you like your new marketers to be 😉
Making More With Your Marketing Team’s Services
You now have a high-performing marketing team in house.
Have you thought of making more money selling their services to other businesses?
Ryan Reynolds & Gary Vaynerchuk are two of the more famous business owners to make this transition. But there are countless others just like them.
Most of today’s best marketing agencies are owned by professionals who didn’t plan to start a marketing agency, but once you have a great team in place, the transition just makes sense.
When you are ready to add “Agency Owner” to your list of titles, this is how Molo9™ supports you:
If you do not know how to price, package and sell marketing services to make $65,000 per client, you can use this 11 Month Marketing Program to fill in the gaps in your knowledge
It teaches you how to package, present and complete five high-ticket marketing projects:
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- The $12,000 PR Project (Week 1-6)
- The $15,000 Micro-funnel Project (Week 7-16)
- The $10,000 Branding Project (Week 17-28)
- The $8,000 Email Automation Project (Week 29-36)
- The $20,000 SEO Project (Week 37-44)
To make a total of $65,000 per client (with several of those projects leading to long term recurring revenue).
This program is designed to teach you how to transition to the role of well-paid Agency Owner.
When you are ready, click here to see all of the other ways that Molo9™ helps Marketing Agency Owners.
Transitioning to a Serial Entrepreneur
What does an entrepreneur turned agency owner do next?
Well, now that they own two businesses, why not buy a third? This is how it usually starts:
- You buy or co-invest in a business that has terrible marketing.
- Then you add in marketing systems, or make the new business a new client of your marketing agency.
- Revenue spikes as a result of this and you either keep the company, or sell it for a nice fat profit.
Some fear that they will join the growing number of companies that die shortly after they are acquired by new owners.
That is fair, but we have seen consistent success for those who build their new company’s marketing team and systems using the robust Molo9™ infrastructure.
Tested in more than 3000 companies throughout 59 countries, Molo9™ makes creating, scaling & building high-impact marketing teams a breeze.
You can hire Adi Soozin to install the Molo9™ infrastructure into your company for you, or you can do it yourself like this:
Step 1
As a Serial Entrepreneur, your goal is to own businesses, not spend every waking minute micro-managing new marketers. After you buy the new company, have your new marketing team complete The Elite Startup’s Marketing Toolkit™ to get that first post-acquisition bump in revenue. We initially built The Elite Startup’s Marketing Toolkit™ for the busy CTO whose exact request was “Look, I don’t understand marketing, so I need you to create something that allows me to make sure my marketing team is doing what they’re supposed to in order to meet these goals.” The Elite Startup’s Marketing Toolkit™ not only tracks your internal marketing team’s progress (for you to easily double check what they’ve done since your last meeting), it also guides them to build whatever is missing from the new company’s 5 key marketing pillars. This is where companies typically see their first spike in revenue.
Step 1b
If your new company has not hit $1,000,000 USD in gross revenue yet, you can enroll your new business’s manager in The Millionaire’s Accelerator to walk your company to this milestone. Whoever you choose to go through this program, can develop into your Lead Growth Hacker (an LGH is a marketing professional who can rapidly grow each new company after you buy it).
Step 2
You then have your team use the Molo9™ Marketing Brain to improve the following KPIs for the company:
Step 3
Continuing with the goal of owning the business and not being a slave to it, we now go to the Molo9™ Project Portal. This allows you to easily track the team’s progress with high-impact marketing projects and keep them focused on marketing tasks that make more money.
Whenever you need to hire new marketers, let us know
We’ve got your back. You’re not stuck with clueless college kids that leave as soon as they start to get good at their jobs because we connect you to a fresh pipeline of marketing talent that is trained and ready to show off their superb skills on your next project.
How do we find these marketers? We track their progress and performance when they enroll in either the Elite Startup’s Marketing program and other masterclasses. So we know that they’re smart & ambitious, exactly how you like your new marketers to be 😉
Becoming a Successful Portfolio Owner
If you own three or more businesses you own a portfolio which is short for “portfolio of businesses”.
Portfolio owners keep doing what works:
- You buy or co-invest in a business that has terrible marketing.
- You add in marketing systems, or make the new business a new client of your marketing agency.
- Revenue spikes as a result of this strategic marketing move and you either keep the company, or sell it for a nice fat profit.
If this sounds like you, you’ll love how Molo9™ makes it fast and easy to bring in and train an entire marketing team to all work toward your goal (growing your newest company).
Tested in more than 3000 companies throughout 59 countries, Molo9™ makes creating, scaling & building high-impact marketing teams a breeze.
You can hire Adi Soozin to install the Molo9™ infrastructure into your company for you, or you can do it yourself like this:
Step 1
After you buy the new company, have your new marketing team complete The Elite Startup’s Marketing Toolkit™ to get that first post-acquisition bump in revenue. We initially built The Elite Startup’s Marketing Toolkit™ for the busy CTO whose exact request was “Look, I don’t understand marketing, so I need you to create something that allows me to make sure my marketing team is doing what they’re supposed to in order to meet these goals.” The Elite Startup’s Marketing Toolkit™ not only tracks your internal marketing team’s progress (for you to easily double check what they’ve done since your last meeting), it also guides them to build whatever is missing from the new company’s 5 key marketing pillars. This is where companies typically see their first spike in revenue.
Step 1b
If your newest company has not hit $1,000,000 USD in gross revenue yet and the manager that you put through The Millionaire’s Accelerator to get your last company to $1,000,000 USD is not available (or able) to bring your newest company to this milestone. It may be time to pluck out an MBA graduate with a marketing background and assign them the title of Lead Growth Hacker (an LGH is a marketing professional who can rapidly grow each new company after you buy it). Their brains are uniquely built to be excited by the opportunity of serving as the LGH for each new venture you buy over the next 5-20 years. Critical success secret: these business-world unicorns tend to stay with you longer if you give them performance bonuses each time they grow a new company).
Step 2
After your company has passed $1,000,000 USD in gross revenue, your new marketing team can use the Molo9™ Marketing Brain to improve the following KPIs for the company:
Step 3
Continuing with the goal of owning the business and not being a slave to it, we now go to the Molo9™ Project Portal. This allows you to easily track the team’s progress with high-impact marketing projects and keep them focused on marketing tasks that make more money.
Whenever you need to hire new marketers, let us know
We’ve got your back. You’re not stuck with clueless college kids that leave as soon as they start to get good at their jobs because we connect you to a fresh pipeline of marketing talent that is trained and ready to show off their superb skills on your next project.
How do we find these marketers? We track their progress and performance when they enroll in either the Elite Startup’s Marketing program and other masterclasses. So we know that they’re smart & ambitious, exactly how you like your new marketers to be 😉