What is it?
Benefit selling is the name given to a psychological tactic used by sales professionals & marketing strategists to influence consumer behavior. In benefit selling, the benefits of using the product or service are placed at the forefront of every piece of marketing material.
Examples of benefit selling include:
- Add photos of real users results to your ads and your website.
- Add case studies, graphs, charts and testimonials to your website and long-form content.
- No one who knows your brand should be confused by how you add value.
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