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A Few of the Best Practices 4 Advertising on Facebook


A Few of the Best Practices

  1. Create a clear Call-To-Action for each advertisement.
  2. Use at least one silver-bullet in the text of your advertisement.
  3. Test multiple variations of imagery and phrasing on your ads.
  4. Monitor your ads daily, sometimes bugs arise, if you’re not on top of your ads you can waste a lot of money.
  5. Create highly customized audiences using your client list.  Here’s a funny example.


Retargeting

In general, retargeting is not always the most cost effective decision for early stage companies. When in doubt, it’s best to wait until you have more than 100,000 unique monthly visitors. 

  • When you are ready, this is how to get started with retargeting in 5 simple steps.
  • Another fun game to try once you start your retargeting game is to conduct a short flash sale. WARNING: it is a really bad idea to play too much with your pricing strategy, I highly recommend treating flash sales like Vegemite and iridescent makeup.  All of these are best enjoyed in extremely small quantities.
  • If you conduct an exit interview with customers who close their accounts, segment these people based on their reason for leaving.  Once the issue that drove them away is resolved, retarget them with ads that announce how the issue has been resolved. Example: “Breaking news: we fired the CPO that you hated. Come back and see how our new CPO has revolutionized our UX & UI to create an app that you’ll love 😄”


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