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PAST S ROC

Acronym

Problem
Agitate
Solution (one sentence summary)
Trust Bar
Solution (in action with a story or product walkthrough video)
Reviews
Offer
CTA

Formula

888

Where to use it

  • sales letters
  • landing pages
  • funnels
  • infomercials
  • advertorials

Goal

888

Agitate
Solution (one sentence summary)
Trust Bar
Solution (in action with a story or product walkthrough video)
Reviews
Offer
CTA

Problem

Final Output

 

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