It uses so many silver bullets to build a bond between the author and the reader. Those who feel that they have connected with the author are quick to respond to this review request.

In long form content, such as midway through a course or book.

This copy works for brands where the founder builds a relationship with the customers. It does not work for faceless corporations.

If you work at a faceless corporation, you will instead want to incentivize people to leave a review to unlock a freebie or coupon.

Put this letter AFTER the first quarter of the book or course.

• You do not want this type of letter to be read by someone who reads the first chapter and decides that they hate your book (or course).
• You also want people to feel that they have achieved or learned something before they write a review. This is because reviews that talk about achieving outcomes, help to convert more prospects into buyers.

If your brand is a faceless corporation, this review request will not work. You will instead want to incentivize people to leave a review to unlock a freebie or coupon.