Review Request Letter
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In long form content, such as midway through a course or book.
This copy works for brands where the founder builds a relationship with the customers. It does not work for faceless corporations.
If you work at a faceless corporation, you will instead want to incentivize people to leave a review to unlock a freebie or coupon.
Put this letter AFTER the first quarter of the book or course.
- You do not want this type of letter to be read by someone who reads the first chapter and decides that they hate your book (or course).
- You also want people to feel that they have achieved or learned something before they write a review. This is because reviews that talk about achieving outcomes, help to convert more prospects into buyers.
If your brand is a faceless corporation, this review request will not work. You will instead want to incentivize people to leave a review to unlock a freebie or coupon.
This review request letter was inspired by the review request chapter that Alex Hormozi placed in the middle of his book $100M Offers.
If you’d like to see the one he wrote, grab a copy of his book $100M Offers and flip to page 69.