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Website Copywriting Formulas


If you can write effective sales copy, you can literally write your own paycheck…good copywriters can create money out of thin air.

-Ray Edwards

Website Homepage Copy

Landing Page (aka Funnel Page) Copy

Testimonial Request Templates

Offer (aka Value) Descriptions

Guarantees

The 30 Day Guarantee

This is the bread & butter classic, “30 Day Money Back Guarantee”

CTA

The Conditional Guarantee

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–Add the example by Alex & the example by Grace

CTA

The Webinar Guarantee

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CTA

The “Holy Sh*t” Guarantee

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CTA

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