The Fresh Start Effect
What is it?
The Fresh Start Effect is the name given to a psychological tactic used by marketing strategists to influence consumer behavior.
According to the fresh-start effect, people are more likely to take action towards a goal after temporal landmarks that represent new beginnings.
https://www.nngroup.com/articles/fresh-start-effect/
Example:
Take Action
Add buzzwords like “Free”, “Happy”, “Love”, “Save”, “Wonderful”, “Joy”, “Winner”, “Power”, “Strength” & “Passion” in the marketing material you publish leading up to the next temporal landmark (like January 1st).
Read more on this topic:
- https://medium.com/@coffeeandjunk/persuasion-fresh-start-effect-eeb9927634f8
- The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
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