The Fresh Start Effect

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What is it?

The Fresh Start Effect is the name given to a psychological tactic used by marketing strategists to influence consumer behavior.

According to the fresh-start effect, people are more likely to take action towards a goal after temporal landmarks that represent new beginnings.

https://www.nngroup.com/articles/fresh-start-effect/

Example:

Take Action

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Add buzzwords like “Free”, “Happy”, “Love”, “Save”, “Wonderful”, “Joy”, “Winner”, “Power”, “Strength” & “Passion” in the marketing material you publish leading up to the next temporal landmark (like January 1st).

Read more on this topic:

1. https://medium.com/@coffeeandjunk/persuasion-fresh-start-effect-eeb9927634f8
2. The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior

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