Information bias
Why do some product descriptions & website blogs include so much content that you’ll never read?
The more information that you provide for a product, even if some of it seems irrelevant, the more likely that people will feel assured enough to make a purchase.
https://tactics.convertize.com/definitions/information-bias
Example:
Look at all of the information that this supplier included on the home page:
- FDA notifications
- Clinical studies
- Patents
- Research collaborators
- A benefits box
- A video on the importance of cellular health
- Testimonials
Take action
- Choose how you will deliver your abundance of information: via a product description, a blog or case study pages.
- From there Google “examples of great product descriptions”, “examples of great case studies”, or follow this process to create a mega post.
Hey [usermeta field=”first_name”],
Are you getting all of the emails that you wanted? You can edit them here at anytime: