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Create an Email Marketing Lead Magnet


Lengthy lead magnets are gaining popularity, but who do they benefit? Lengthy lead magnets typically see lower conversion rates & longer sales cycles. A powerful lead magnet makes the reader feel like they have achieved something in a short amount of time. 

Lead magnet delivery can also have a huge impact on success. If you deliver your lead magnet as a PDF, the recipient can take it & run. Whereas if you deliver it as a link to a secret page on your website, this will not only improve SEO, it will breakdown the recipient’s resistance towards spending time on our website (yes this is a real thing). 

In the Molo9™ document library, I provide a special workbook of smart questions to ask when building out the components of your lead magnet. (My “How to Create a High Converting Lead Magnet” workbook and other similar resources can be found at Molo9.com/library.) That workbook is embedded here, for your convenience. 


Hey [usermeta field=”first_name”],

Are you getting all of the emails that you wanted? You can edit them here at anytime:



Hey [usermeta field=”first_name”],

Are you getting all of the emails that you wanted? You can edit them here at anytime:


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